Blogging behind the scenes | Finding Value

do less with more focus

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Blogging behind the scenes | Finding Value

“Its all too tempting to focus on quantity over quality for the sake of numbers but when it comes to writing a blog, where does the brand start losing its value in the face of ‘keeping up with the Jonses?’”


Recently the same topic seems to be resurfacing again and again in different areas of my life and that is thoughts about value.

All too often and specifically with blogging I see bloggers pushing huge quantities of content for the sake of having something new. The only problem with these blogs is they either burn out pretty fast or you find they leave you a little like eating a rice cake. It fills you up for a minute but ultimately has no nutritional value.

It’s the curse of social media, we are constantly being told that we need to be doing something, sharing everything and that our whole world is a movie everyone wants to be a part of. Why this won’t help your blog or brand over all? It’s unsustainable and doesn’t offer lasting value.

Why is value so important? I have wondered the same thing, why do I care? Ultimately I care because its what drives me, my goal if anything with this blog is to give something to you guys that I haven’t found anywhere else.

My mission statement for therealjlow is to live the life I want with the budget I’ve got. You can take that literally or metaphorically. We all deserve to live fantastic lives and those lives should not be pinned down by what the world dictates or what your paycheck says you deserve and that’s my message. That you should feel allowed to live the life you want to without making any excuses, apologies or to feel bad about it.

Therefore providing value is quite literally invaluable. If I just shared my outfits, with no words just to buy links its ultimately hollow. You gain nothing, but if I say I think I can wear this top in a 100 ways you get a bit of value from that. Maybe you’re a busy women and you have a t-shirt but you wear it the same way everyday then this post means you don’t have to settle for that anymore. I’ve helped you. It makes you feel good and it makes me feel good. It gives us value.

Ultimately whether you are a hobby blogger, going it full time or maybe you’re even a business or a brand you need some form of value. It’s the only way your readers or customers will come to you over someone else and sometimes we just have to be a little more patient with our results in order to get the best ones possible.

The point of my waffling post today? Is to go out and find your message, then find a way to share it with value and give back to yourself and your brand. It’s honestly a disservice to do anything less, right?

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